It’s All About the Committee
Create a Customer Service Scorecard
Go (Ever)GREEN: Making News When There’s Nothing “New”
Issuing a New Year’s Marketing Challenge
Make Your Entire Company the Marketing Department in New Year
Think Vertical in 2008
Annual Appeals Should Be Year-Long, High-Touch Campaigns
New and Existing Businesses Must Keep the Buzz Going
Developing Presentation Slides that Complement your Content
Developing Presentation Content that Matters to Your Audience
Develop Surveys that Garner Useful Responses
Giving Back to Community Pays Returns to Your Organization
Managing Company Change through Proactive Communication
Building Community Relationships and Trust
Generating Story Angles When There’s Nothing “New” to Talk About
Message Training: The Key that Unlocks the Communications Door
From Questions to Messages
Ask the Right Questions for Message Development
Consistent Messaging is Your Home Run
Finding the Silver Lining: Turning a Crisis into an Opportunity
Create Meaningful Web Site Content
Integrate Your Web Site with Your Corporate Brand
An Effective Web Site – More than Graphics and "Splash"
Developing Effective Sponsorship Programs
Write for the Reader
Communications Tactics are in the Details
“Become” Your Customer for Better Target Marketing
Next Step in the Planning Process: Identify Your Audiences
Setting Communications Objectives & Strategies
Strategic Plan Must Include Communications Goals
Communications Must Support Organization’s Business Goals
Lost on Planning? Develop a GPS through Strategy and Implementation
Crisis Communications Plan Can Help Avoid External Crisis
Avoid Your Internal Jargon in External Communications
Surviving – and Exceeding – After Service Blunders
Customer Satisfaction as a Culture
Develop a Customer Satisfaction Process
Work with Trade Media Early and Often
Employee Communications as Critical as External Marketing
Photos/Graphics Can Be a Deciding Factor on Story Placement
Study the Media to be Effective in Your Public Relations Efforts
Seek Out Traditional and Non-Traditional Skill Sets for PR Professional,
Part II
Seek Out Traditional and Non-Traditional Skill Sets for PR Professional,
Part I

Developing a Successful Public Relations Campaign
Knowing the Three Answers to Any Media Question
Know Your “Rights” in Interacting with Media
Customer Service Is Marketing
Leverage Wacky “Holidays” to Create Visibility

Guidelines for Media Tours
Assess Your Business Message to Attract More Customers
Resolve This Year to Become a Media Ally
Keep News and Promotions Separate When Developing Media Sponsorships
Integrate Thought Leadership Activities into Company’s New Year’s Efforts
Brainstorming Sessions Offer Opportunities for Creative Problem-Solving
Cause-Based Marketing has its Time & Place – But Not for Every Organization
Rockford News Personnel Provide a List of Pet Peeves
A 5x5 Matrix Can Help You Develop 2006 Marketing Plan
The “Who” is Always More Important than the “How”
Knowing Your Audience Still Essential in Everyday Marketing
Tradeshows Provide Excellent Visibility – If You Know How to Leverage Them
Networking Remains the Purest Manner of Public Relations
Identify Trends to Maximize Media Relations Efforts
Mentor Your Management in Public Relations
What’s in Your Media Kit?
What’s Your Elevator Pitch?
Defining Your Crisis Communications Strategy
Make Your Organization’s Web Site a Resource for Reporters
Continuously Evaluate Your PR Efforts
Make Your News Conferences Work for the Media
Replace the Four P’s with Four C’s to Better Market
Media Interview Tips: Part 2
Media Interview Tips: Part 1 of 2
Knowing What to Do When Your Story Gets Bumped
Knowing News “Categories” Offers Clear Opportunities
Learning to Target Your Message is Essential for Success
Teach Your Senior Management the Impact of PR
Courtesy Can Enhance Relationships with Media
Look Outside Traditional Media for Event Publicity
Follow Simple Guidelines with Pitching Media via Email
Learn to Professionally Deal with Media Mistakes
Additional Tips For Pitching the Media
Hitting a Home Run with Media Pitches
Establish Partnerships to Increase Your Marketing Efforts
Tips to Become a Valuable Ongoing Source for the Media
Editorial Calendars Remain Untapped Resource
Turn the Summer “Daze” Into a Marketing Retreat
Media Speak Out About Common PR Mistakes
Guidelines for Writing Successful News Releases
Understanding the Impact of Your Public Relations Efforts
Marketing Audit Provides Objective Glance into Company’s Initiatives
Cannibalize Your Own Marketing Efforts
Knowing Media = Successful PR
Sponsorship is More than a Banner
The Mistaken View of Marketing
Map your Message and Multiply your Marketing Power