PR Etc. Public Relations, Event Planning, Marketing in Illinois and Wisconsin

Capabilities / Services


PR Etc. recognizes that in order for any marketing effort to be successful, it must address and impact the client's business goals and revenue objectives. With this in mind, PR Etc. offers the following services, each customized to meet the specific client's needs, requirements and budget. These services can be combined and integrated to ensure the client's needs are met and expectations are exceeded.

Business/Product Launch

  • Business Plan Development
  • Marketing Strategy Creation
  • Local/Regional/National Public Relations Coordination
  • Grand Opening/New Product Launch Plan and Implementation
  • Ribbon-Cutting Ceremony/Activities Development

Strategic Planning/Business Alignment

  • Current Communications Audit
  • Executive Visioning Session
  • Business Goal(s) Definition Session
  • Target Audience Identification
  • Marketing Strategy/Roadmap Creation
  • Competitive Matrix Overview
  • Plan Development:
    • Communications Plan
    • Thought Leadership Program
    • Executive Positioning
    • New Product/Service Launch
  • Short- and Long-Term Marketing Campaign Planning and Execution

Public Relations

  • PR Strategy Development
  • Media List Development
  • Media Tours
  • Monthly PR Retainer Services
  • Ongoing Media Relations Services (local, regional, national and international)
  • Competitive Media Analysis
  • Bylined Article Placement
  • Press Release Development/Distribution
  • Media Kit Development
  • Community Relations Initiatives


  • Media Development Research
  • Media Buy Strategy
  • Copywriting
  • Media Buying

Editorial Services


Creation of the following editorial and marketing materials:

  • Bylined Articles
  • Matte Articles
  • Case Studies
  • Sales Collateral
  • Company Backgrounder, Fact Sheets, Biographies, Product Collateral
  • Newsletters - hard copy or email versions
  • White Papers
  • Web Site Content
  • Internal Brand Style and Usage Guide


  • Competitive or Market Analysis
  • Discovery Services
  • Communications Audit
  • Market Surveys
  • Message or Positioning Validation
  • Partnership Recommendations

Internal Communications/Training

  • Sales Training
  • Message/Positioning Mapping
  • Media Training
  • Internal Product or Service Introductions
  • Employee Event Coordination
  • Field Marketing
  • Customized Internal Training Guides

Industry Analyst Communications

  • Industry Analyst List Development
  • Industry Analyst Briefings
  • Monthly Analyst Relations Retainer Program
  • Industry Analyst Collateral Development

Event Planning/Marketing

  • Ongoing Speaker Placement
  • Speaker Bureau Development
  • External Event Coordination
  • Press Conference Coordination
  • Trade Show Services
  • Sponsorship Opportunity Program
  • Community Event Participation
  • Web Seminar Coordination

Partnership/New Business Development

  • New Business Development Plan Creation
  • Partnership or Acquisition/Merger Plan Development
  • List Research & Purchase Recommendations
  • Direct Mail Development & Distribution
  • Advertorial Opportunities Development

Social Media/Marketing

  • Facebook, LinkedIn, Twitter Site Development
  • Social Media Campaign Creation
  • Ongoing Site Content Population
  • Outreach Activities

Marketing, Growth, Planning, Analysis, Solution, Business, Success, Idea


Additionally, PR Etc. works with leading Web site development, graphics and advertising firms to provide full-service, integrated marketing services to its clients. PR Etc. can be the one-stop shop to provide clients with an aggressive and comprehensive communications program to meet their overall business and marketing needs.