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PR Etc. recognizes that in order for any marketing
effort to be successful, it must address and
impact the client's business goals and revenue
objectives. With this in mind, PR Etc. offers
the following services, each customized to meet
the specific client's needs, requirements and
budget. These services can be combined and integrated
to ensure the client's needs are met and expectations
are exceeded.
Business/Product Launch
- Business Plan Development
- Marketing Strategy Creation
- Local/Regional/National Public Relations
Coordination
- Grand Opening/New Product Launch Plan and
Implementation
- Ribbon-Cutting Ceremony/Activities Development
Strategic Planning/Business Alignment
- Current Communications Audit
- Executive Visioning Session
- Business Goal(s) Definition Session
- Target Audience Identification
- Marketing Strategy/Roadmap Creation
- Competitive Matrix Overview
- Plan Development:
- Communications Plan
- Thought Leadership Program
- Executive Positioning
- New Product/Service Launch
- Short- and Long-Term Marketing Campaign Planning
and Execution
Public Relations
- PR Strategy Development
- Media List Development
- Media Tours
- Monthly PR Retainer Services
- Ongoing Media Relations Services (local,
regional, national and international)
- Competitive Media Analysis
- Bylined Article Placement
- Press Release Development/Distribution
- Media Kit Development
- Community Relations Initiatives
Editorial Services
Creation of the following editorial and marketing
materials:
- Bylined Articles
- Matte Articles
- Case Studies
- Sales Collateral
- Company Backgrounder, Fact Sheets, Biographies,
Product Collateral
- Newsletters - hard copy or email versions
- White Papers
- Web Site Content
- Internal Brand Style and Usage Guide
Research
- Competitive or Market Analysis
- Discovery Services
- Communications Audit
- Market Surveys
- Message or Positioning Validation
- Partnership Recommendations
Internal Communications/Training
- Sales Training
- Message/Positioning Mapping
- Media Training
- Internal Product or Service Introductions
- Employee Event Coordination
- Field Marketing
- Customized Internal Training Guides
Industry Analyst Communications
- Industry Analyst List Development
- Industry Analyst Briefings
- Monthly Analyst Relations Retainer Program
- Industry Analyst Collateral Development
Event Marketing
- Ongoing Speaker Placement
- Speaker Bureau Development
- External Event Coordination
- Press Conference Coordination
- Trade Show Services
- Sponsorship Opportunity Program
- Community Event Participation
- Web Seminar Coordination
Partnership/New Business Development
- New Business Development Plan Creation
- Partnership or Acquisition/Merger Plan Development
- List Research & Purchase Recommendations
- Direct Mail Development & Distribution
- Advertorial Opportunities Development
Additionally, PR Etc. works with leading Web site
development, graphics and advertising firms to
provide full-service, integrated marketing services
to its clients. PR Etc. can be the one-stop shop
to provide clients with an aggressive and comprehensive
communications program to meet their overall business
and marketing needs. |
