FOR IMMEDIATE RELEASE

PR Etc. Hired to Manage Outline/Content Update for
YMCA Rock River Valley Web Site

Rockford, IL (March 4, 2005) – The YMCA of Rock River Valley has selected PR Etc. (www.pretc.net), a full-service public relations and marketing company in Rockford, IL, to oversee the development and content for its updated web site.

About PR Etc.
PR Etc. (www.pretc.net) is a full-service public and media relations company which helps organizations gain a competitive edge in the marketplace through strong marketing programs that deliver measurable results. Its customized services ensure that its clients' programs are implemented in a professional and timely manner and that their messages are proactively and effectively communicated.