For more information:
Rebecca Kopf
PR Etc., Inc.
815.282.9976

FOR IMMEDIATE RELEASE

PR Etc. Hired to Manage Communications for
21st Century After School Program

Rockford, IL (July 19, 2004) – The 21st Century After School Program Sustaining Group has selected PR Etc. (www.pretc.net), a full-service public relations and marketing company in Rockford, IL, to oversee its communications efforts to promote the 21st Century After School Program. The program is a joint effort between the Rockford Public Schools and community partners, including museums and agencies, to provide after school academic and enrichment activities to students, grades 1-8 at 18 sites. Funding for this communications project has been provided by Burpee Museum of Natural History, Boys and Girls Club, Discovery Center, YMCA and Community Foundation of Northern Illinois.

About PR Etc., Inc.
PR Etc., Inc. (www.pretc.net) is a full-service public and media relations company which helps organizations gain a competitive edge in the marketplace through strong marketing programs that deliver measurable results. Its customized services ensure that its clients' programs are implemented in a professional and timely manner and that their messages are proactively and effectively communicated.